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The USPS fights back

Posted by Richard on October 11, 2011

The Postal Service, facing huge deficits as people and businesses increasingly communicate via the internet and email, has launched a new TV ad campaign to win back business. The ad I saw tonight was nicely done.

A woman posts a bill on her refrigerator with a magnet. "A refrigerator has never been hacked." Another woman pins a page to her corkboard. "An online virus has never attacked a corkboard." A variety of other men and women are shown looking at bills and filing them in various ways. "Give your customers the added feeling of security a printed statement or receipt provides — with mail. It's good for your business and even better for your customers."

The commercial ends by telling viewers how to get more information about the advantages of using mail instead of the internet or email. By sending them to

Somewhere, a hacker with a sense of humor must be trying to figure out how to hack that page and have it display a banner with big red letters:


This is not a refrigerator or a corkboard!

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