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Who cares about Oscars?

Posted by Richard on February 26, 2007

Ed Driscoll borrowed Orrin Judd’s wonderful title, “The Unspeakable Toast The Unwatchable,” for his observations about last night’s Academy Awards show:

Regarding the Oscars, Orrin Judd writes, “When we were kids everyone used to watch them–they used to celebrate the movies. Know anyone who still does now that they celebrate Hollywood’s politics?”

Drudge has the early ratings:

ABC PULLS 27.4 RATING/42 SHARE IN EARLY OVERNIGHTS AT ‘OSCARS’… MORE… IF NUMBERS HOLD, WOULD BE 3RD LEAST- WATCHED OSCARS, JOINING LOW 2006, 2003… MORE…

In 2006, Hollywood switched from a mass industry serving the public to a niche market for blue/green activists. It invented a strategy that junks the Red States. But every year flyover country gets to remind Hollywood that the loss is reciprocal, at least for one Sunday.

If the Drudge numbers are correct, at some point in the future, just as C-SPAN covers the bulk of national political conventions, watch for the Oscars to move up the dial, out of the over-the-air networks and into the realm of cable. Maybe E! or HBO could host them. Or Current TV.

I remember watching the Oscars — in fact, I remember looking forward to the show and caring about who won.

But I haven’t seen it in years.

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